What DO i do…?
creatIVE BUSINESS SOLUTIONS.

CAREER
HIGHLIGHTS

KEYS TO BUSINESS DIFFENTIATION AND PROFITABILITY
_ Brand
_ Distribution
_ Price

When these 3 aspects of the business find harmony, then we find the differentiation we need to accelerate brand equity and profitability.

BRAND BUILDING
_ Strategy
_ Brand Positioning _ Customer definition
 _ Core Values
_ CD guide

LARGE SCALE BUSINESS STRATEGY

_ Executive experience in B2B and B2C communication and strategy

EXECUTIVE CONSULTING
_ Weekly Sales tracking meetings for both MC and PG&A
_ Creative idea and Executive Brand management
_ Define messaging direction and presentation direction for Quarterly sales meetings
_ Athlete selction for brand communication consistency
_ Marketing activity planning strategy development
_ Brand Academy training for new hire training
_ Sales Promotion and Wholesale program messaging both B2B and Consumer
_ Dealer Meeting / REV Summit (900 dealer attendance) Event strategy
_ Support Marketing, Sales and Racing leadership on all levels

KISKA BUSINESS MANAGEMENT
_ Monthly board meetings with partners
_ Business needs evaluation
_ NA Budget management
_ Retainer development
_ Outside contractor management
_ 360 Design Management strategy development
_ Staffing, Human Resources and Finance for NA business
_ Client Marketing organizational structure consulting
_ Company Culture and stoke Purveyor

How?
I work hard.

As I approached the sunset of a chapter as a professional athlete in motorcycle racing 20 years ago. I dove head first into a career shaped by my deep passions for industrial design, graphic design, marketing, and solving business challenges. In 2005, I left the comfort of my home in Arizona to pursue new opportunities in Southern California—a leap that allowed me to combine my love for action sports and an active lifestyle with a growing expertise in design and brand building.

From the start, my work has been fueled by the desire to create meaningful connections between consumers and brands. Finding the emotional link that turns a brand into an experience has always been my core motivation. I believe in a 360-degree approach to design services, integrating strategy, creativity, and execution to build memorable and impactful brands. Throughout my career, I’ve worn many hats: creative leader, brand builder, and problem solver. Over the past decade, I’ve gained invaluable insights by working from the agency side, developing brands across diverse markets, including automotive, performance apparel, performance medical prosthetics, motorcycles, bicycles, and footwear. This perspective has sharpened my ability to deliver tailored creative solutions for clients ranging from grassroots efforts with Volcom to large-scale marketing strategies with KTM Motorcycles. By blending creative leadership with strategic marketing expertise, I’ve been able to craft campaigns that not only boost brand equity but also drive measurable results, such as increased sales and deeper consumer engagement. Whether it’s guerilla marketing or high-budget initiatives, I pride myself on finding innovative solutions that resonate in any industry. With this wealth of experience, I am confident in my ability to bring a holistic, 360-degree business approach to any company or market, making a meaningful impact and contributing to its success.

I DEVELOP…
SUSTAINABLE TEAM Culture.

Life outSIDE of
THE Office.