Brand Management &
Creative Direction

 

Overseeing brand guidance and providing creative direction for thousands of projects annually across various industries and market segments. While my current role involves less hands-on design work, I remain deeply involved in shaping the creative vision. Below are a few examples of projects where I led the direction, design, and execution from concept to final delivery, collaborating with teams globally to bring them successfully to market.

 

An event like none other in the world… The REV Dealer Summit.

KTM North America - Dealer Event

Role: Executive Strategist, Creative Director, Lead Designer

 

 
 

Powering the electric
future together.

Volta Charging - Charging stations

 

Role: Executive Brand Consultant , Creative Direction

Working directly with a San Fransisco start tech company. We embarked on a journey starting with a brand position workshop and moving into brand, product and marketing design, reshaping the brand of VOLTA into a charging station pioneer with onsite advertising funding the charging so that the consumer enjoys free charging. Now located all over the United States featured in parking / charging areas in from of major franchise stores like Sprouts, VONS, Trader Joes and many more.

 

The Future of E-biking
technology redefined.

Husqvarna e-bicycles - Product CTG

Role: Executive Brand Consultant , Creative Direction

All new generation e-bicycles graphic and brand strategy spanning across multiple segments.

 
 

athletes & enhancing
business with brand.

T1TAN - Brand Re-design

Role: Executive Brand Consultant , Creative Direction

A T1TAN brand redesign gave the business a high-visibility boost; empowering goalkeepers on the pitch, and the brand in the competitive sporting goods industry. Athletes are tireless in their pursuit of performance. So are the brands that equip them. It’s vital they look and feel the part.

Like goalkeeper gloves brand T1TAN. Gearing up pros like Manchester City goalkeeper Stefan Ortega, T1TAN wanted a high-visibility brand redesign. 

Digging into the core values “Courage, Empowerment, Commitment, and Performance,” KISKA’s Brand Communication team built a powerful brand look and feel. The visual ID created by Graphic Designers uses high-contrast colours, striking icons, functional patterns, and edgy font styling to pump-up big emotions and intensify differentiation on the pitch. The photo style – focusing on glory shots of champions in action or looking directly at the viewers – is fearless. The brand claim “Be The Titan” was crafted by Copywriters to be heroic, inspiring confidence in the brand and users alike.

 

The first full-size
Husqvarna e-moto.   

Husqvarna Motorcyles - eMobility Design

Role: Creative Direction

 
 

 

Award-winning
gear design.

KTM - TERRA ADVENTURE JACKET

Role: Executive Brand Consultant , Creative Direction

Waterproof, flexible, ventilated. The KTM TERRA ADVENTURE JACKET is the benchmark apparel product when it comes to built-in product solutions. Designed for the modern adventurer, this riding jacket features innovative YKK-QUICKBURST zippers for rapid, effective ventilation on the go. Comfort and durability are prioritised through smart material choices, making this a go-to gear option year-round.

 
 
 

 

Design, Function,
& Passion.

Troy Lee Designs - MTB Apparel Design consulting

Role: Executive Brand Consultant , Product Testing

Taking an idea, collaborating with world class technology by D3O, designing and personally testing the product results in world class protection for MTB riding combining form, fashion and function.